Sony's new Bravia Paint AD

Sony BRAVIA has launched its second iteration of the the Colours ads called 'Paint'. Directed by award-winning Director, Jonathan Glazer and the creative team from Fallon, that came up with 'Balls' last year. The proposition behind both ads has been to communicate 'Colour like.no.other'. With both ‘Balls’ and ‘Paint’, their intention was to show the depth of colour that can be taken for granted if you have a BRAVIA high definition LCD TV. Im not sure how much consumers really can value color (yes we like it!) but the ads are done on a such grand scale that you can't help but be captivated. The 'bouncing balls' spot was pretty magical and this one doesn't disappoint. Here is the laundry list of all the necessary ingredients for your own exploding paint building ad:

70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

It took 10 days and 250 people to film. Check it out. For more on the background of the ads and the inspiration click the link.